Designing the Future, Driving Success

Your website serves as the gateway to your business—a virtual doorway through which customers enter to explore your products, services, and brand identity. Much like a physical storefront, if your website fails to captivate and engage visitors, they may simply pass by without ever stepping through the door. An easy-to-use, well-designed website invites users to see what your company has to offer. This checklist helps you explore key elements that contribute to a compelling online experience, ensuring that your website not only attracts but retains visitors, ultimately leading to greater success for your business.

• Accuracy of Information – If you have typos or other errors on your page, your clients are going to assume you don’t pay attention to detail. If you don’t care about your own details, why would you care about theirs? Review all pages and make sure the information displayed there is correct and up to date. Make sure all the links work and there are no missing images, etc.
• Ease of Navigation – Your visitors need to be able to find the information they are looking for easily and be able to get from any page to any other page on your site. Put the navigation in a place that is easy to find (usually the top right) and make the text of the items relflect what they link to (e.g. “Home” is a lot easier to understand than “Index”).
• Intuitiveness – The website should be simple and easy to use. Information should be organized in a way that makes sense, with headings that clearly indicate what information each section contains. The font and colors should not be distracting or hard to read.
• Brand Identity and Consistency – The industry your are in should be clear to the visitor from the moment they first visit your page. Use images and colors that reflect your brand. Be consistent across pages. If one page looks very different from the others, visitors may think they have accidentally gone to a different site.
• Call to Action (CTA) – The purpose of your website is to promote your business. Everything on each page should lead visitors to a desired action (e.g. contacting you for further information, purchasing a product, subscribing to a newsletter, etc.). Make your CTA buttons stand out so they grab your visitors attention.